About Us
From the Open Road to the High Skies: This is Dare to Live Apparel
At Dare to Live, adventure isn’t just a hobby—it’s our DNA. Our story didn’t start in a workshop, but on the race tracks, rugged trails, and flight paths of the world.
The “Dare to Live” spirit was forged by our founder, a lifelong motorcycle and aviation enthusiast whose life has been defined by the thrill of the chase. From competing in legendary endurance tests like the Desert 1000 and the Roof of Africa Rally to the precision of circuit racing and the high-stakes world of competitive air racing, the pursuit of adrenaline has always been the North Star.
A Legacy of Exploration
With a pilot’s license held since the early nineties and a deep-rooted love for vintage aircraft, our roots are firmly planted in the sky and on the tarmac. Most recently, a 12,500 km solo motorcycle trek across Europe reaffirmed a simple truth: life is meant to be lived out loud, with independence and grit. We don’t just design for the road; we live on it
Originally known for helping riders explore South Africa’s breathtaking landscapes through motorcycle rentals in Cape Town, we have evolved. We’ve traded the rental fleet for the drawing board, translating that same passion for Motorcycles, Aviation, and Rock & Roll culture into premium apparel.
Wear Your Adventure
We’ve pivoted from providing the ride to providing the identity. Dare to Live Apparel is for those who value independence and exploration. Whether you’re a rider, a pilot, or a music lover who lives for the roar of a stadium, our gear is designed to tell your story.
We carry forward our founder’s commitment to quality and authenticity, offering:
Custom Designs: Tailored for your club, crew, or personal brand.
Complete Personalization: Your name, your call sign, or your logo—placed exactly where you want it.
The “Mojo” Spirit: Every shirt is a tribute to the freedom of the open road and the limitlessness of the sky.
Dare to Live isn’t just a brand—it’s a call to action. Get your mojo going and wear your adventure.
Our Craft: Premium Quality, Printed Local
At Dare to Live Apparel, we don’t believe in mass-produced fast fashion. We believe in gear that is built for the journey—whether that’s a cross-country flight, a coastal ride, or a front-row mosh pit.
Why we chose T-Pod (Our Printing Partners) We’ve partnered with T-Pod, South Africa’s premier specialized printing studio, to bring our designs to life. We chose them for three simple reasons:
Premium Materials: Every design is printed on 165gsm combed cotton. It’s soft, breathable, and holds its shape, making it the perfect choice for the South African climate.
The “Slow Fashion” Movement: By using a Print-on-Demand model, we eliminate textile waste. Your shirt doesn’t exist until you order it. This means every piece of gear is custom-crafted specifically for you.
Local Support: We are proud to support South African industry. From our design desk in Cape Town to the T-Pod studio, your order supports local creators and craftsmen.
The Result? A high-definition, durable print on a luxury cotton tee that feels as good as it looks. When you wear Dare to Live, you aren’t just wearing a brand; you’re wearing a commitment to quality and adventure.